Increase Your Online visibility .
Google processes a mighty 2 trillion searches daily, and a whopping 46% of those searches these days are local. Bear in mind that only 6% of traffic will come from sites on page 2 or lower in search results, and it all becomes crystal clear how important your local online presence is.
This is where your business ears should REALLY prick up though…
Over 76% of people will visit a business within
24 hours of finding it in local mobile searches.
We won’t overload you with stats, but let’s not play down their value. Unlike much of the rest of your business, the best part of online marketing is how much factual information you have at the tip of your fingers. No guessing. No fingers being crossed and hoping for the best.
You’ll be very familiar with Google’s infamous phrase – ‘Did you mean…?’
That line is very literally responsible for walking money into the banks of businesses like yours every day. Why? Because, in the online world, confusion is expensive. It’s a missed opportunity. But when Google knows what someone wants, it sure jumps through hoops to give it to them.
And the great news for you is that through the use of GPS data and IP addresses, Google also has the lowdown on where those valuable searchers are located. This is why local SEO is the very least you should have in place in your optimisation strategy as it could be you that Google is sending them to.