The simple answer is YES!
SEO is one of the best ways to generate traffic to a website. If your site is well-optimised you stand a great chance of ranking for your desired keywords and given that most people search for products and services on a daily basis, it makes sense to have your website appear as an option.
Can you generate more traffic for a site that already ranks well?
Again, the answer is Yes! Hellcat Digital work with many clients that have impressive rankings yet there are many ways to generate more traffic.
One instance is to use the blog to target keywords that may not be as competitive as your primary terms. These long-tailed search terms or secondary keywords have the power to significantly improve traffic.
The keyword ‘SEO Bolton’ has over 100 searches each month and makes sense that we should target this for our own benefit. We also top the rankings for ‘SEO’ Rochdale, Bury and Oldham which carry lower search volumes but contribute well as a secondary pack of keywords.